An online community in which I belong to is the Communications major list serve. This specific community is set up so that the Communication advisers can easily get in touch with every student within the major who chooses to become a part of the list serve and serves to bring information to all students within it, including: scholarship opportunities, meetings, internship/job opening and opportunities, times in which advisers are available, and any other information that the Communication advisers perceive to be important enough to inform the entirety of the student body within the major. This type of online community reflects the Lasswell Model of Communication in that communication flows one way with very little to no multi directional communication within the community. Any feedback that does occur occurs indirectly by students participating in the opportunities offered by the e-mails sent through the list serve. This type of technology used also affects the development of social ties by increasing the competition within the major.
Because opportunities such as scholarships and internships are being sent to everybody within the major, competition naturally increases with the number of people who know about the specific opportunity because, theoretically, the more people who know about a certain chance for personal gain, the more people who will participate. Because of these reasons, the online community of the list serve is an ego network, a network that is centered on an individual, that individual being the adviser who sends the e-mails through the list serve. In contrast to this type of network, a community outside of the virtual world in which I participate in is more of a whole network (Miller, 2006).
A real-life community in which I consider myself to be a part of is my work community at the Gap. In this community, communication has a multi-directional flow, no longer focusing on one individual within the network, making it a whole network. Within this community, there are many different kinds of communication that takes place, affecting the development of social ties in a different way in which technology would. Naturally, communication between co-workers, customers, and managers is different, therefore forming different relationships within the community. Although all relationships within my work community are weak, the weakness factor varies within them, as well as formality. My relationships with my co-workers are definitely a lot more informal than with my managers and my relationship ties with the customers are extremely weak compared to the ties I have with my co-workers and managers. These weak ties do not necessarily harm my relationships, however; several weak tie relationships contrasted to few strong tie relationships increase social resources as well as opportunity within the given community or network. An example of this would be my co-worker, Sam. I am currently in the process of looking at places where I want to live next year at school and I was discussing this with Sam, who lives in the
Although these two communities are very different in almost all ways, there is one way in which they are the same. Both the Communication major list serve and the Gap community develop relationships in which opportunity is increased. The list serve does this by informing me of internships and scholarships that are available for the major and my job does this by increasing my weak tie resources as well as developing relationships that may help me within my community at work. By forming a positive relationship with my managers, my chances of getting a raise will most likely increase, as well as the chance of getting the hours that I want. I have learned, from the experience of being a part of both online and offline communities that, if you want to get ahead in life, you should take advantage of your community resources that help you gain positive opportunities as best you can in order to help yourself!
Citations:
(2007, Oct 13). Community. Retrieved October 17, 2007, from Wikipedia Web site: http://en.wikipedia.org/wiki/Community#Types_of_community
(2007, Oct 14). Virtual Community. Retrieved October 17, 2007, from Wikipedia Web site: http://en.wikipedia.org/wiki/Online_community#Increasing_participation_in_virtual_communities
Miller, Katherine (2006). Organizational Communication Approaches and Processes. Belmont, CA: Thomson Higher Education.
1 comment:
The comm list serve is a great example. I'm part of it also, and I never really looked at it from many viewpoints, such as it increases competition because it notifies those who are a part of it about scholarships and whatnot. Great blog.
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